UK credit card provider of the year MBNA* has been named a finalist in two key categories at the UK Customer Experience Awards 2014.
The national awards, now in their fifth year, celebrate and reward excellence in customer experience across many industries.
MBNA has been shortlisted in the ‘Insight and Feedback’ category for its ongoing commitment to listening and responding to customer needs – something that is driving rising standards and service improvements.
It has also been recognised in the ‘New Product or Product Improvement’ category, being shortlisted for its responsive website which was created to meet changing customer needs in the digital age.
Michael Donald, Marketing and Commercial executive for MBNA, said: “We’re delighted with this pan-industry recognition for putting our customers at the centre of our business.
“Providing our customers with the very best experiences is central to everything we do. We’re committed to not only listening to our customers and understanding their changing needs, but to responding to them. That has led us to launch a range of new or innovative products and services including our responsive website.”
MBNA will present their entries to a team of Judges at ExCeL London on 25 September 2014. After the judging has taken place, the winners will be announced during a gala luncheon.
Owned by Awards International, operators of the new UK Digital Experience Awards, the awards are run in partnership with Customer Experience magazine and Cranfield School of Management, and are sponsored by Global Reviews, Boost Marketing, Awards Intelligence and InMoment.
Neil Skehel, managing director of Awards International, said: “This year’s awards are bigger and better than ever and we are very excited to be bringing the awards to ExCeL London.”