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Date: 14th Oct 2014 | Posted in: News

MBNA hailed as customer experience champion

MBNA has secured top spot at the UK’s only awards dedicated to recognising the importance businesses place on customer experiences.

The UK Customer Experience Awards 2014, now in their fifth year, celebrate and reward excellence in customer experience across many industries. MBNA scooped the ‘Insight and Feedback’ category award for its ongoing commitment to listening and responding to customer needs – something that is driving rising standards and service improvements in all digital channels.

At the awards, MBNA’s Customer Insight and Market Research Team showcased their partnership with MBNA’s Digital Team. Together, they are dedicated to building, evolving and improving services and solutions based on customer needs.

Winners – including MBNA – were selected by a panel of judges made up of over 100 industry practitioners and “gold” standard organisations were presented with their awards at a gala held at the ExCeL London.

“We are absolutely delighted with this pan-industry recognition for putting our customers at the centre of our business”, said Michael Donald, Commercial and Customer Experience executive for MBNA.

“MBNA’s Customer Insight and Market Research team is tasked to be an ‘independent customer champion’ and to work with stakeholders around our business to ensure feedback from our customers is represented in everything we do. We’re committed to not only listening to our customers and understanding their changing needs, but to responding to them and that has led us to launch a range of new or innovative products and services. We intend to continue with this work”, he added.

Owned by Awards International, operators of the new UK Digital Experience Awards, the awards are run in partnership with Customer Experience magazine and Cranfield School of Management, and are sponsored by Global Reviews, Boost Marketing, Awards Intelligence and InMoment.

Neil Skehel, managing director of Awards International, said: “We are delighted and inspired by the best practice showcased at this year’s UK Customer Experience Awards. We have seen some shining examples from companies, like MBNA, who have demonstrated outstanding customer experience and as a result have seen clear benefits in terms of business growth or customer engagement.”