Award-winning credit card provider MBNA has launched the third TV advert in its “boringly good at credit card stuff” campaign. In this instalment we’re reunited with the MBNA credit geeks. This time they have formed the ‘MBNA-Team’ – and they’re on a mission to make good stuff happen for their customers.
Building on the success of its January TV advert, the latest 30- and 60-second spots - produced by TBWA\Manchester - see the MBNA geeks pay homage to the 80s action genre and answer the customer’s call in their own uniquely geeky way.
From bad tuck ’n’ rolls to bouncing off windows, they don’t quite have the physical prowess of real action heroes. But for customers, they prove their expert credit card credentials, helping them make smart and surprisingly good stuff happen – in unexpected ways.
Since the introduction of the geeks in 2015, the campaign has helped drive up awareness of the MBNA brand in a competitive market. Prompted brand awareness has significantly increased – bringing MBNA into the top three brands for credit card recognition.
James Poole, Strategy & Innovation executive at MBNA said: “Our campaign, based on the team of credit card geeks, has helped MBNA gain brand recognition and differentiation within a competitive marketplace.
“This advert continues to emphasise MBNA’s dedication to being boringly good at credit card stuff.”
The new advert, which launches on Monday 3 July, is supported with extensive social and online activity as well as a comprehensive TV campaign.
The advert will also be available online at mbna.co.uk.
Fergus McCallum, CEO of TBWA\Manchester said: “This brief gave us the opportunity to help deepen the MBNA credit geek story. Their dedication to being the best at what they do has been at the heart of previous campaigns. Now, in this latest campaign, we show what really motivates the geeks - helping make good stuff happen for customers.”