AT MBNA WE DON’T REALLY HAVE FOOTBALL SKILLS.
BUT OUR CREDIT SKILLS HAVE WON US A HAT-TRICK OF MONEYFACTS AWARDS.
WE’RE MBNA AND WE’RE BORINGLY GOOD AT CREDIT CARD STUFF.
Award-winning credit card provider MBNA has launched the second TV advert in its “boringly good at credit card stuff” campaign.
Building on the success of its November 2015 advert, the latest 30-second spot, produced by TBWA Manchester, features the MBNA geeks in an irreverent nod to the forthcoming sizzling summer of sport. It highlights the brand’s hat-trick of Consumer Moneyfacts Awards Credit Card Provider of the Year gongs.
The new advert, which launches on 15 June, is entitled “Good Skills, Bad Skills” and shows the MBNA geeks, caught up in the football frenzy and trying some fancy tricks in the office. It soon becomes clear that, when it comes to the beautiful game, they have bad skills but when it comes to everything “credit cardy”, they have good award-winning skills.
The advert is part of a fully integrated, multi-channel campaign and significant sponsorship deal with talkSPORT. This includes a drive-time phone-in, “Skills with Brazil”, with pundit and former footballer Alan Brazil, where football fans will debate the best and worst commentary skills of the Euro tournament.
Print adverts featuring the MBNA geeks, mirroring the “good skills/bad skills” message in the TV spots, will run throughout the summer of sport. Other MBNA marketing communications also will be aligned to the campaign theme.
The advert will also be available online at mbna.co.uk, alongside biographies of the MBNA geeks, Martin, Brian, Navid and Alice.
James Poole, Strategy & Innovation executive at MBNA said: “The new advert plays on the contrast between MBNA being “boringly good” at credit card skills, whilst being really bad at football skills. This advert brings to life, in a humorous and topical way, MBNA’s dedication to being the best at the boring stuff that makes credit cards work.”
Fergus McCallum, CEO at TBWA Manchester said: “We’ve used the excitement around sport and given it an amusing, irreverent nod by showing that, whilst MBNA may be no good at football, they do have an obsessive dedication to being the best at credit cards.”
The advert, entitled “Good Skills” was created by TBWA Manchester’s Ant Harris and Dan O’Keeffe, and directed by Jim Glichrist through Outsider.