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Arsenal players and MBNA logo

Date: 12th Apr 2017 | Posted in: Financial News, Sponsorship & Affinities, News

MBNA broadens its football relationships with new product offers and special moments for fans

MBNA is broadening the long-standing relationships it has with numerous Premier League clubs to create new product offers and special moments for ordinary football fans.

From grass roots to Premier League clubs, MBNA is committed to football at every level. The cards expert has built long-standing relationships with many leading clubs and provided special rewards for their fans. Now, MBNA wants to celebrate the fans of the game who support their teams, rain or shine, by serving them up with competitions, prizes, events, offers and the chance to meet club legends.

As part of this new approach, MBNA and Arsenal today announced their long-standing relationship, which first started in 2004, has been broadened with MBNA being elevated to Official Partner status. Through the new relationship, fans will now have access to more offers on other MBNA products, as well as the current Arsenal credit card.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, added: “We are proud of our long-standing relationship with MBNA and are delighted to be extending and expanding our successful partnership. MBNA have brought some once in a lifetime experiences to our supporters through their card promotions and we look forward to working together to continue to build on this over the coming years.”

From today, Arsenal fans will see a new campaign on MBNA’s Facebook channel, giving them the chance to win signed merchandise, shirts and tickets. Looking ahead, MBNA will also be offering fans money-can’t-buy experiences including the chance to meet Arsenal’s club legends.

“Our relationship with Arsenal is about creating value – for supporters, for the club and for MBNA alike. MBNA is able to access the club’s extensive supporter base and a valuable programme of bespoke benefits. We’re excited that the relationship will enable MBNA to make good stuff happen for real Arsenal fans,” said James Poole, Strategy and Innovation executive at MBNA