From creating the UK’s first floating fanzone to getting professional players to wear fluffy headphones, there’s no denying 2016 has been a fantastic year for football at MBNA and our partners.
We’ve always been top of the league when it comes to football credit cards, but this year we’ve hit the back of the net with loads of other football stuff – all without the help of goal-line technology.
In June, our lovable number nerds hit the small screen for the second time in an advert that parodied some of the most iconic football moments. The advert perfectly encapsulated how great our credit card skills are, especially when compared to our pretty awful football skills.
Around the same time, we also launched the Floating Fanzone – an MBNA Thames Clipper decorated in grass and covered in football imagery – where over 50,000 passengers watched around 64 hours of international football, including the final of the summer’s biggest tournament. There were plenty of surprise and delight moments, football giveaways and visits from club mascots. We also teamed up with the National Football Museum to launch their 50th Anniversary Exhibition and let fans take a selfie with the iconic 1966 World Cup winning picture, and hold the actual ball used in the World Cup final.
Other successes include hosting our own version of Mr and Mrs with several Aston Villa players (this is where the fluffy headphones come in), having a radio takeover on Talksport with Alan Brazil, and bringing football back to Chester’s Roodee, where teams of budding young female Liverpool FC and Chester FC stars took each other on in a series of mini-matches, watched by England legend Michael Owen.
And talking of legends, lucky Liverpool FC fans were able to get up close and personal with Anfield hero John Aldridge, who watched 140 competition winners and guests play at the Liverpool FC International Academy near Knowsley, before signing shirts, boots and photos, and posing for selfies.
Another Liverpool FC great, Robbie Fowler, also popped in to the club shop to show off his management (and rapping) skills, and meet and greet Golden Ticket winners. Robbie did a great job in this video as we were fortunate enough to pick up the Best Club Marketing Campaign award at the 2016 North West Football Awards for it – thanks Robbie.
We’re also proud to say 2016 saw us renew our sponsorship with Chester FC for another three years, making nine in total, and we sponsored their women’s team too, which competed in the Cheshire Women's League.
Watch this space as there are even more great football partnership moments to come.