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Date: 12th Dec 2016 | Posted in: Blog

MBNA shares the magic of Disney with Moana partnership

We’re super proud to have collaborated with Disney UK to celebrate the launch of its latest animated release, Moana. The film features an adventurous, seafaring young heroine who, inspired by her grandmother's stories, leaves the safety and security of her island to embark upon a daring journey to save her people.

Moana hit the cinemas on 2 December and to celebrate we sponsored the star-studded premiere at both Vue, Leicester Square and BAFTA. The launch was attended by Nicole Scherzinger (the voice of Moana’s mother, Sina), Auli’I Cravalho, (the voice of Moana herself), and the film’s directors, Ron Clements and John Musker.

Moana Premiere

Hot on the heels of the premiere, to help really bring Moana to life, working with our partner MBNA Thames Clippers, we transformed a 220 catamaran into a Polynesian Wayfinder. The vessel, which sailed the Thames between 21 November and 11 December, was wrapped to resemble the boat featured in the film, and the interior included themed seat covers, glass-bottom boat effect flooring and a Polynesian adorned bar area. Moana footage was shown on the boat’s TV screens and there was a Moana selfie station for people of all ages to enjoy. Check out the video on this page to see the amazing transformation.

MBNA Wayfinder

We also ran a series of Moana-themed surprise and delight moments on board the Wayfinder, including a ‘kids go free’ day and a number of free drink offers – it really felt like we brought the magic of Disney to the Thames!

MBNA Wayfinder 2

A social media competition followed. Hundreds of entrants shared stories of how grandparents have inspired within their families. We were overwhelmed with responses that made us laugh and cry – sometimes at the same time.

Our judges struggled to whittle them down to six lucky winners, who, along with their families, were whisked away on a VIP adventure to London, including sailing in style on the MBNA Wayfinder to a private screening of the film. Moana goodie bags were handed out to everyone who attended, along with photos of the special day.

Competition winners

Competition winners 2

Take a peek at all the great photos from the premiere, the MBNA Wayfinder and the competition winners enjoying their VIP adventure.

Wayfinder bar staff

Wayfinder staff

MBNA celebrates the release of Disney’s Moana - in cinemas now.

© Disney 2017.

Moana’s quest for adventure is inspired by her grandmother.

Clip from the film - Moana watching her grandmother dancing by the sea.

So to celebrate the release of the film, we wanted to make good stuff happen.

Families at a ferry port, waiting for something exciting to begin - a little girl has a garland of pink flowers popped over her head.

We asked how grandparents have inspired your family.

Interviews with families aboard one of the MBNA Thames Clippers boats in London, which has had a Moana themed refit in celebration of the movie launch, turning it into the MBNA Wayfinder.

Morrison family:
I was inspired by my grandma who was a really inspirational lady.

Rossiter family:
From a very young age my mum and I moved back into my grandparent’s home. He was the father figure in my life.

Morrison family:
She came over to England aged seven as a Russian refugee never to see her parents again, but to me she was a huge inspiration.

McHugh family:
They look after you a lot when Mummy and Daddy are in work, yeah?

Yeah.

Rossiter family:
Ever since then we’ve had a really blossoming relationship, I’ve always looked up to him.

Gibson family:
She really inspires us in baking.

Morrison family:
She taught us to enjoy ourselves. To live life as if every day was your last day.

We then gave five lucky winners a VIP experience to remember.

Excited adults and children board the MBNA Wayfinder, which will take them to a private screening of Disney’s Moana.

Clips of families at a boutique cinema, wearing garlands of flowers and holding popcorn, eagerly anticipating the start of the film. Everyone excitedly takes their seats.

Clips of the audience watching the film - the children are especially enthralled.

Back on the MBNA Wayfinder for the return journey, the families are entertained by dancers in colourful Hawaiian-style dress.

Grandparents.

Collection of family snaps, showing how special grandparents are to the families who joined us for this special experience.

Inspiring the next generation.

MBNA.

Disney’s Moana. In cinemas now.

© Disney 2017.