The Most Helpful Places in the UK

4th Sep 2017

Helpful Places Title

If you’ve seen the adverts showing our MBNA Team in full effect then you’ll know we’re all about making good stuff happen. Helping our customers do the fun and important things in life leaves us feeling all warm and fuzzy inside. It’s just the way we’re made.

But we’re not the only ones who go the extra mile to put a smile on people’s faces. Up and down the country – from Cornwall to Carlisle and from Glasgow to Greenwich – there are fantastic folk who love nothing better than lending a helping hand.

We wanted to celebrate these unsung heroes. To sound a fanfare for their friendliness. So we carried out a nationwide survey to find out where acts of kindness are taking place on a daily basis – everything from offering a stranger a brolly to coming to the aid of a stranded motorist, plus plenty of other good stuff in between.

We asked 2,000 people across the UK to tell us how likely they were to do something nice for someone else. When the data detailing all their good deeds began to pour in, we must admit we couldn’t help getting a bit emotional.

So what did we discover?

Most Helpful Locations

Take a bow London, Scotland and the North East. When all the friendliness factors were calculated and calibrated, you proved yourselves to be the top 3 most helpful regions in the UK. Kudos.

We also learned that when it’s raining, London is most definitely the place to be. Capital dwellers, along with the Scots, are the most likely to lend you their umbrella when it’s pouring down (66%), even if it’s their only brolly. Bless.

Broken down car

If your wheels are as about as reliable as the MBNA Team’s van then once again Londoners come out on top. The city’s inhabitants are the most inclined to stop and help if they saw a broken down car by the side of the road (62%).

Give to charity

They say charity begins at home, but maybe we should change that to Scotland. The good folk north of the border emerged as the most charitable in the UK, with more than a quarter (26%) of Scots giving over £100 a year to charities. Within Scotland, those in Edinburgh topped the bill as the most generous, with 29% donating more than £100.

Speaking of bills, Londoners claimed the honours as the nation’s most generous tippers. One in eight add on 15% of the bill, and almost half (48%) tip 10%.

Helping the needy also comes naturally to Londoners. A heart-warming 64% of them were either ‘very’ or ‘somewhat’ likely to put their hands in their pockets to buy food for the homeless.

Generous tip

The greatest thing we can take away from this research is that displays of kindness are taking place in every nook and cranny of the UK on a daily basis. Wherever you look, people are doing good things for those around them.

But do you know the really funny thing? The country’s kindest people don’t even realise there’s anything special about them.

While London emerged as the overall winner when it came to deciding the UK’s friendliest place, its residents clearly don’t see it that way. It was the inhabitants of the North East who ranked themselves the nation’s friendliest on a scale of 1 to 10.

Incredibly, Londoners rated themselves among the least amiable people in the country, with just 27% scoring people in the capital between 8 and 10 for friendliness.

They’re everyday heroes and they don’t even know it.

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