Global awards joy for Bank of America Europe Card Services
August 2011
Bank of America Europe Card Services is celebrating awards glory after collecting a prestigious global award for one of its co-branded credit cards.
The Bank, which operates under the MBNA brand in the UK, secured victory in the 'Outstanding Cobrand Card Launch' category for its AAdvantage American Express® Credit Card in this year's American Express Global Network Services (GNS) Partner Awards.
The success was attributed to the card's "superior features and performance", whilst the commitment shown by Europe Card Services to providing high-quality products within the UK airline segment was also highlighted for recognition.
Ian O'Doherty, Europe Card Executive for Bank of America, said: "We're delighted to receive such a distinguished global award. The AAdvantage American Express® Credit Card is one of our most recent co-branded credit card products and this victory recognises its success over the last 12 months.
"We are very proud of our portfolio of airline partnerships and we value our relationship with American Express which is helping us to deliver a suite of products that provide real value for our customers."
Debra Davies, Senior Vice President, American Express Global Network Services said: "These awards are designed to recognise the best of the best marketing activities amongst our American Express card-issuing partners. With the AAdvantage American Express Credit Card, MBNA clearly has gone above and beyond in delivering the world-class experience that defines the American Express brand."
Last year, Europe Card Services walked away from the American Express GNS Partner Awards with the coveted President's Award for Outstanding Performance, with the Bank's "presence and reputation within the airline co-brand sector" noted as the reason for the success.
This latest success comes for Europe Card Services following a recent European award from Visa for customer service excellence and four awards at the UK Card & Payments Awards earlier this year.
The American Express GNS Partner Awards programme is global in nature, and the awards were open to 129 different partners across 131 markets.
GNS is a business division created by American Express to support the banks and financial institutions who issue cards on the American Express network. The GNS Marketing Awards are designed to recognise partners who developed cutting-edge marketing programs that have delivered strong business results, as well as those that have identified new business opportunities for growing their American Express portfolios.
For more information visit http://corp.americanexpress.com/gcs/gns/


